For me, Consulting means designing the marketing research that will cost effectively shed light on the challenges you're facing in your business. It's almost NEVER the answer to your question... but it provides the appropriate feedback to enable YOU to make sound business decisions that lead to your success!
The independent perspective that I bring to your issues is about reducing risk. This can be in the form of "what happens if I launch this line extension?" or "will consumers use an air-fryer to prepare my product?" or even "will consumers recognize me if I change the logo or color of the package?"
I'm all about BRANDING and BRAND DEVELOPMENT because brands build VALUE.Â
Brands provide cues to your consumer that assures they'll be getting the same product they purchased before... not something different or one that better meets their needs. We can measure BRAND PERFORMANCE quite easily... and it's NOT measured by sales!
Facing a challenge with your brand? Call me, we'll talk... 610/213.9569 is my mobile or my landline is 610/454.9753 direct to my desk in my office.